Work - Faisal Mohammed | Consulting . Brand . Marketing & Communications . Technology . Art
Work
what I DO
Build brands in the offline and the digital world. I'm able to explore and build new traffic sources and build acquisition channels across paid and organic, with close attention to efficiency of growth spends and constant experimentation.Draw plans for traffic streams - PPC, Affiliate, Programmatic, Social, Email, SEO et al. Business planning and reporting, investor & client relations. Handled owned ecommerce and marketplaces (omni-channel). Strategic brand, media and communication planning across mediums and markets.Consumer research and insights mapping. Lead nurture process across ToFu, MoFu, Bofu. Make sense of metrics and why, understand audiences and their challenges.Build the growth team by attracting and mentoring the right talent. Optimize the resources and get the best performance. Lead the team by setting examples. Analytical thinking, data-driven mindset and with creative problem solving capabilities.Strong ethical fabric and integrity, self-motivated. Ok with startup culture & environment.Love working with brands in the B2C/D2C product and service categories.
my SKILLS & EXPERTISE
BRANDS / CLIENTS I've worked with
and more...
PayAid, Sharpely, Shyam Steel, Nimble, CKC, Puravankara, StarkAI, SOKU, Motherhood, EZE, Chisel, Frankfinn, Seiko Watches, Grand Seiko Watches, Seiko Clocks, Alba Watches, Simply Sofas, Nolte, Molteni&C, Dada, Schuller & Next125 kitchens, Ashley Furniture, Astor Mueller, Bugatti Shoes, Hands Carpets, Littlearth Group, Destiny Farmstay, Kingscliff, Cintacor Island Resort, True South Coffee & Tea, Infinitea Originals tea, Boxplank flooring, People For Animals Bangalore, Epson Printers & Projectors, PAD Academy, Srishti Manipal Institute, Bren & SJR PrimeCorp builders, Red Rooster Racing & Performance, 3M, Wipro, Saltmarch Media, Saahas Zero Waste, Bhartiya City, Zed Homes, Kaati Zone, and more.
| Jewellery/Watches | Beauty/Fashion | Healthcare | Luxury Furniture | Real-Estate/Construction | Technology | Automotive | Education | Hospitality | Retail | FMCG | Finance |
my ACCOMPLISHMENTS
- Growth hacking and enabling strategies for small and large brands ensuring longterm value. Launch planning of brands like Lazboy-Stanley, Nolte Kitchens, Bugatti Shoes, Cintacor Island Resort, TLC Restobar, Molteni&C, Hands Carpets among others
- Instrumental in winning multiple pitches and new businesses
- Increased revenue on Seiko Watches India ecommerce store by 2X and achieved higher ASPs month-on-month
- Drove growth in the super premium ecommerce business of Grand Seiko India
- Delivered messaging to the right audience segment of professionals (b2b) & quality footfalls/inquiries generated (b2c) for the luxury furniture retail business of Simply Sofas
- Lead gen for the ultra premium wardrobe and kitchen brand - Molteni&C, Armani DADA kitchens.
- Tactical sales strategy and implementation for Ashley furniture homestore - Coimbatore & Kochi
- Drove mindshare and enquiries for Hands Carpets Asia - Singapore as a new entrant in the carpets & rugs space.
- Established the Seiko Clocks, Infinitea Originals business in the Amazon marketplace
- Bugatti Shoes launch in India with a 360 degree communication plan
- Epson's InkTank and earlier DotMatrix printers, Projectors segment - increased marketshare and to become a leader in the segment
my ARSENAL
(things I work with - tools, websites and more...)
semrush, screamingfrog, searchengineland, searchenginejourmal, moz, similarweb, neilpatel, mainstreetroi (Phil Frost), hootsuite, hubspot blog
google developers, google search central (webmaster), thinkwithgoogle, google trends, google ads, google analytics, google tag manager, google search console, google merchant center
google mybusiness, google keyword planner, google reach planner, google web designer, google page speed insights, technology profiler
Facebook Business Manager (Meta Business Suite), Twitter Ads, LinkedIn Campaign Manager, Amazon Advertising, Taboola, Outbrain, InMobi and other content/performance marketing platforms.
MSOffice 2013-2021 (Word, Excel, Powerpoint), Adobe Photoshop CS, Adobe Lightroom CS, Adobe Illustrator CS, Corel Draw X6, Capture One Pro,
FileZilla FTP, Sublime Text (basic html/php editing)
and many more tools & web resources.
know more about me here >
* All brands and trademarks, copyrights are owned, associated and belong to the respective brands.